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The Business Marketing Gym

A monthly program to help teach and encourage entrepreneurs is being launched to help business owners create and implement marketing strategies that are geared for their individual businesses.

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About Coach Lia

Lia Allen knows what it takes to run a business successfully. She’s been an Entrepreneur since 1990. Lia owned the Office Alternative, a company providing business support services to the York Community. As owner of the Office Alternative she was able to grow the business and be a nominee of the Small Business of the Year Award in 1999.

She has been a member of Toastmaster’s since 1996 and has earned the distinction of CTM (Competent Toastmaster) and CL (Competent Leader). She is currently the VP of Public Relations and was the Past President of the York Toastmaster’s Club. She is experienced in training as well as coaching. Lia has been active in the York County Chamber of Commerce since 1993. As well as being a member of the Chamber, Lia has served on many Chamber committees including its Board of Directors and Executive Committee.

A Message from Lia

Everyone has a different story; a different reason why they start their own business. Sometimes you just got angry at the right person. Or, maybe it’s a dream that is burning inside of you. Most people who start their own business do it with the intent to make money and have a good life. People have told me they wanted to have some control because when they worked for someone else, they had none. For me it was all of the above.

I have been an entrepreneur since 1990 and quite frankly, consider myself unemployable. I am entrepreneurial down at a cellular level. What I have found over the years is a common theme I have heard from my clients and business associates. There is a frustration that comes with what I call the “Feast or Famine” Cycle of business. One minute you are hustling to get business, shaking all the trees and hands you can. Next you are so busy, you don’t know which way is up and there is no time for hand shaking. After a while of riding this roller coaster the business owner finds they have created a job and not a business and the lifestyle they dreamed about is more like a nightmare.

In my early days of business I was fortunate to meet with a business counselor at a local incubator who gave me some insights into why this happens and how to stop the cycle. I used it in my business and it worked well. Now I have the ability to share a similar system that has a proven track record of helping you grow your business and enjoy it at the same time. If you want to grow your business, build your dream and not end up in a nightmare, contact me.


Lia Allen

Lia Allen

“The number one challenge facing entrepreneurs today as it relates to marketing is being able to market when they are busy so their pipeline is full at all times.”